Amazon plans to enhance prime video services, primarily known as video-on-demand services with live TV, according to reports in the protocol and a list of publicly available jobs. It seems that the details of what the new live TV service entails are still in its infancy.
Amateur says, “We are looking for someone who can redefine the way customers watch 24/7 linear broadcast TV content. The person will also be tasked with "designing an end-to-end customer experience on how customers discover and watch Linear TV content." (Linear TV is another way to describe live TV, like what you see on broadcast channels.) The Prime Video team also said, “We are building a next-generation linear catalog system that provides prime video customers with the best in class linear TV experience. Another job listing said:
Amazon is actively pursuing licensing agreements for live and linear programming in accordance with Protocol .
This is not the first time Amazon has entered live programming. Amazon has been offering NFL Thursday night football games on Prime Video and Twitch for many years, and both companies will continue their partnership thanks to the extension signed in April. And Amazon announced that it will begin streaming Premier League football on Twitch starting June 29 last week. However, according to recent jobs and reports from the Protocol Amazon wants to further develop its live TV ambition by providing 24/7 service.
Other companies have varying degrees of success. YouTube currently offers YouTube TV with access to many broadcast channels for $49.99 a month. Hulu starts a similar service starting at $54.99 a month. However, both services had to raise prices after launch. The price of YouTube TV rose most recently in April 2019, and Hulu rose last in December. After operating from March 2015, Sony stopped the live TV service PlayStation Vue in January. "The expensive content and network transactions have changed the pay TV industry, which is highly competitive, slower than expected."
Amazon did not respond to requests for comment.