Sling TV growth slows dramatically amid HBO standoff and greater competition

Sling TV, the cheapest service among the major Internet TV streaming services, is not attracting new subscribers as before. Yesterday, parent company Dish acknowledged that Sling TV gained 26,000 new subscribers in the third quarter of 2018 and gained "less" customers in service over the previous quarter. (Sling TV reported 41,000 new subscribers in the second quarter and reported 91,000 new subscribers in the first quarter.) Subscriber growth was 240,000 a year ago.

One of the reasons for the sluggish growth is price. In June, Sling TV raised its base Orange subscription price from $ 19.99 to $ 25. The $ 5 may not look good, but it is important for customers using these streaming TV services to save as much as possible compared to traditional cable.

Only small price increases have frustrated Sling TV customers. The dish is in confrontation with WarnerMedia, which led to the sudden removal of HBO and Cinemax from service. Both networks looked dark on November 1st. Both sides could not agree on a new distribution contract, which led to HBO / Cinemax being pulled from Dish's satellite program lineup in 40 years. Univision also removed Sling TV's channel, which Divers said could be "permanent" due to similar shipping problems.

Sling TV can extend free trials by presenting a Roku device discount card in anticipation of increased profits through today's vacation.

Sling TV is not facing slow growth. As Bloomberg pointed out, AT & T's DirecTV Now gained 49,000 subscribers last quarter, but in the previous quarter 342,000 customers surged. CEO John Donovan said that consumers are "hitting the show with seasons" and "running from Hulu Live [and] YouTube TV" in the industry, from promotion to promotion. AT & T credits DirecTV for $ 15 "He said. It's now available to customers who previously signed up for the company's basic unlimited smartphone plan. (Those who already have discounts will keep it.)

The second service is better than Sling TV and DirecTV. Analyst Vijay Jayant According to Bloomberg YouTube TV, the best YouTube TV for user experience, has had 100,000 new customers in the last two quarters. Together, Hulu and Live TV enabled us to reach 175,000 new viewers.

As Donovan said, there are no services that require customers to sign contracts or long-term contracts, so if there are sudden channel changes or price increases, they can immediately switch to other customers. .

Add a Comment

User*

Your email address will not be published. Required fields are marked *

Open

Close