Fonts are one of the key elements of design – they express tone and mood. They also have feelings before they start reading the text and affect the opinion of the leader. They express the reader's consciousness in depth as a means of communication. This article explains which fonts fit better in many areas of the economy. It also shows the effect of even the smallest variant of a font on your entire text recognition.
Font outline and its application
1. Font weight
Font weight often appears first when reading a font. The following are the types: lightweight, regular, and bold. For reading itself, light font weight is best because of neutrality. These fonts are not affected by optical distortion or weak sharpness. This font is easy to read. Their letters are very clear; So light fonts are very convenient for readers. You can convey a variety of emotions, from politeness to rudeness.
Thin symbol or light font weight is visually pleasing like an elegant linear sketch. The phrase written in this style expresses the sense of sensitivity and care. It attracts attention and creates warm feelings that are found in the perfume and cosmetics field and also in relation to the physical aspects. It is also good for underwear and ornaments.
Adding text The best option for reading and understanding is the semi-bold style. It is appropriate to accent the text or design the logo type.
The bold font style conveys valuable messages to readers. They may not be as readable as a light style, but if you spend some time looking at it your brain will help you get short essential messages. Black fonts are applied to express bulk, authority, and visual attributes of fonts. This is generally not possible when using neutral styles. These fonts have an immediate emotional response. That's why it's often found in show business print, game and advertising businesses.
2. Font Width
The width of the symbol is quickly recognized, greatly increasing the readability and visual perception of the text. The generic width font style is suitable for reading, and the condensed and expanded variants appear brighter and emotional.
Font styles are a bit cloudy. Compressed styles are used when you need to put a lot of text in a small place. However, when it is abused, there is a problem of balance. This gives you the feeling of saving space.
Extra condensed font styles have an interesting effect. Noticeable because of the vertical line that precedes the text. It is very impressive and makes you feel beautiful. Narrow writing attention. They deliver a short word of essential meaning. Therefore, these fonts are used for advertising, headlines, and slogans.
Using extended fonts and extended fonts causes text to be horizontally and vertically stripped, which greatly changes the text. The wider the symbol, the more important it is and the more memorable it is because the text can be read more slowly. Everything around you is rich and abundant. The expanded font style is much more attractive from an angle because such a view changes the perception of the ratio. Therefore, these fonts are widely used by industrial designers to promote beautiful views such as cars, airplanes, and sporting goods.
3. Font Contrast
The font contrast is the difference between the main stroke and the additional stroke. Contrast shows the position of the font as a measure of readability and shape. Medium and medium contrasts are usually very good and helpful for a long time to read. It is indifferent, mediocre, and does not create any emotions. However, the opposite style, such as monolith and contrast style, brings about many.
Text without contrast is very blurry and primitive. Monoweight fonts interfere with the typesetting and handwriting that come from industrial and post industrial aesthetic visual effects and are fairly recognizable in neon stands and stick fonts. So these features create a perfect example of modern facial expression and perspective thinking.
Romanticism and classicism are, in contrast, profoundly artistic. Here beauty is beneficial for readability of title sheet, cover art or poster. When you exchange thick and thin lines, there is a strong opposition between strength and weakness, ice and fire. The connection of contrast strokes creates an elegant silhouette and rhythm that reminds one of the music or dance. If you change a thin and thick line, contrasts and conflicts appear between the opposite options. Dichotomy in this sense makes these fonts perfect for the fashion industry, theater and attraction.
Uppercase letters and their ascending or descending lowercase letters for decenders are one of the default font properties that define their usage. The mood and character of the message depends on the X height. Font usage defines uppercase and ascending order of lowercase letters and height for descender. Text represents text and mood through X height.
Medium X height (2/3 to 3/4) is where case and difference are balanced. This feature makes it easy to find the beginning of a sentence, but it does not interfere with reading. This makes it easier for readers to use text.
Small X-height (less than 1/2) can lead to substantial differences between characters within a font. Makes the font interesting by matching the medium X height. The bigger the difference, the more you can convey your outdoor expression, musical ideas and artistic craftsmanship. Suitable for personal or lyrical text, such as greetings, invitations, poems, plays, and more.
Lower case (3/4 or more) makes the appearance of text more homogeneous (because all characters look similar); The application of this style allows to put more letters in line. Small capital letters and short ascending and descending characters minimize text-line interactions. Introversion fonts provide comfort and safety, but not always.
5. Corner rounding
Text symbol strokes inevitably create corners with intersections and bonds. One can distinguish square edges, such as T, H, E, character, or sharp edges, as shown in A, V, Z, Strokes can be outlined to distinguish one: sharp, square, or round style. Corners, intersections, and edges are natural anchors that attract the viewer's attention. They focus on people. It's an ancient technology that distinguishes sharp shapes, so there are many sharp, focused people and it's easy to attract viewers.
When a generally recognizable corner touches a rounded corner, it creates a relationship with something pleasant and comfortable. These prototypes also work with our deep instincts because they are related to our initial nature. That is why this font is widely applied in baby item designs such as baby soap, baby feeding and baby clothes. It also brings out ideas for very familiar and sweet foods such as ice cream, fruit, and bread, so you can get the best out of all the homemade.
On the other hand, sharp lines and corners create a kind of boundary and stress. Ideal for selling something that impacts your teen audience, you can emphasize the brightness of emotions using dynamic cultural and subcultural items. Take a look at the Free Graffiti font style.
6. Serifs and slab serifs
There is a logic of font construction that has been developed from the root of the font to the present. So the typeface with the font is called antiquas, antique of the early period. You appreciate serif fonts as if you have a heap of books on this subject, just as you appreciate good wine. But here we will talk about their overall meaning and proper use. We will also be able to find extensive literature on this issue and suggest ways to apply it.
In some text fonts, such as Times New Roman, serifs can be found at the end of a stroke. This idea helps the reader's eyes capture the sign faster. This allows you to move text quickly along lines. However serifs do not allow optical distortion to reduce vertical stripes and keep the height and baseline of the letters the same.
Looking at the name of the letter will show the viewer the different time and place. Historical costumes for characters. Venetian Serif, Garaldes, English serif, Classical, etc., are used as doors of certain countries or epochs. More detailed travel information depends on the viewer's cultural awareness. All of these ancient traits make viewers' feelings historical, classical, stable, unwavering, trustworthy. For example, all slab serifs try to convey the patriotic patronage and the capital of the Trajan's column. The Hollywood maker acknowledged this and made Trajan a very well-known typeface in the film industry.
These fonts are included in the classification because there are significant differences between slabs and other Sherif shapes. Consider a slurry if the serif is straight, rectangular, and approximately equal in thickness to the main stroke of the font. This makes this letter very difficult to write using calligraphy. It is better to draw, draw or cut stamps. This font is not for relaxing reading, but the audience can find themselves somewhere like Wild West or Germany. The main feature of the slab being sent is a serious linear view, so it is often visible at the bottom of some factory workshops, steakhouses or tool shops.
7. Italic and italic
Italic and italic styles are quite popular with straight-line fonts in modern font families. Today they have different functions and meanings.
The italic font name refers to its origin. It is derived from the writing of the Renaissance period and has emphasized a part of the text since the 16th century. The change in reading accent is indicated by the slope of the font. In addition, the letters in this shape have less vertical lines and softer curves, giving a more polite feel to the phrase. Fonts are widely used for personal invitations. Similarly, writing is more personal, confidential, and more complete.
Apply a generally italic font style to convey the speed experience of text and sometimes to highlight parts. This font is created with slanted straight characters. When tilted at an angle, all the vertical lines are skewed, and round shapes can use uniqueness. Monotonous text is perceived as quicker and more immediate as if it were leaning against the wind. So slanted fonts are an excellent choice for sports or car themes. The text seems to be leaning because of the wind that is perceived as fast and fast. So, sports or auto industry is the best place for the application of fonts.
Digital fonts include characters written using geometry. There are geometric formulas that have different meanings in relation to the function of the font. Decorative fonts usually follow spontaneity, mimic handwriting and calligraphy, and reject geometry. Known from the beginning of the book printing era, the universal fonts are well-calibrated and have humanistic or geometric proportions.
The percentage of humanists comes from the humanists of the age Renaissance. So the name indicates their influence. They are beautiful, easy-to-read fonts and are perfectly designed. Elegance and readability are key features of the font. Because the open letter varies in width, it shows a clear difference between upper and lower case letters with slanted axes. Geometry is perfect for the shape of letters and does not make a particular picture with humanistic fonts. They are universal and convenient for most people. For this reason, the Sans serif typefaces with humanistic proportions are very popular in the communications arena. They are used to create navigation within the city and look for various geometric fonts.
Despite the experience and tradition of the 20th century, geometric design features from the beginning. The first geometric fonts appeared in 1920-1930 under the influence of Constructivism. Every character is made up of simple geometric shapes such as circles, squares, and triangles. Typically, they are sans fonts, or serifs have been replaced by slabs. These days they are called Geometric Sans Serifs and Geometric Slab Serifs. Geometric design was developed in 1920-1930, mainly under the influence of constructivism. Several geometric patterns have become the basis of all characters: circles, squares, triangles. Typically, these characters belong to the mountain font group, and the slab replaces the serif in it. Today we know them as geometric Sans Serifs and Geometric Slab Serifs.
The new era of the scientific revolution brought the idea of general standardization and simplification, and created a new form of form. A simple picture can replace the written one, and even the letters are no longer damaged. The rounded letters О, С, and D can be changed to a square shape, and the unified model replaces the entire font. So it's clear that readability does not depend on the shape of the letters. It now links to the basic modal shapes: bow, polygon, and square. For example, modular fonts from the era of Star Wars, Terminator, and Robocop use untouched forms to create a fantastic future filled with spacecraft, smart machines, and other top technologies that have shook people since the mid-twenties. 20th century.
Geometrical font preferences can look like a time machine and can be moved to any epoch. Every time there are some basic patterns common to the vast cultures of the time, such as rectangles, circles, bows, etc., in rectangles, bars, triangles, or the battlefields of Germany in the revolutionary era in Russia, Letters, pixels and matrix from the beginning of the age squared.
Geometric Sans serifs are relevant today. See the 2015 Google logo.
The font culture of the 2010s appeals again to the modernist style. Due to the high display resolution and softness of the paper, geometric fonts look perfect, accurate and stylish again. You can still read. These fonts perfectly address the tasks of global corporations, the mass media, and even major politics.
At present we experience the return and reinterpretation of a modernist style. Geometric fonts are coming back, and thanks to the high resolution of modern displays, they are more precise and readable.
9. Statistics and Dynamics
The appearance of letters can be static or dynamic. The more horizontal and vertical lines in the text line, the more static the font appears. On the other hand, bows and lines that are not parallel to the line of text add dynamic effects to the text. The dynamics are affected as follows: the slope of the bar axes of the letters o, e, c, p, b, d, the slope of the stress axis in the shape of serifs and the stroke end of the characters s, c, a. Elements can be vertical, diagonal, or curved. Italic or italic font styles add more dynamics to the picture.
Static fonts mean calmness and order. See the static Helvetica because of the rectangular ellipse, which is a universal neutral font for all possible uses. If your fonts contain many vertical lines, you will feel like ordering and industrial discipline. It is suitable for limited areas such as railway facilities, power plants and chemical plants.
Dynamic patterns in straight-line fonts provide visual enjoyment. This attribute is of interest to text lines. The mark of mastery is the complexity of disguise. Whatever creative and artistic, mechanics is your best choice.
10. Openness of letters
You can change this feature to full open or full close in open characters such as c. Openness (aperture) affects the shape of the letter: c, a, e, s. A wide open symbol is smaller than a closed symbol. The width of the font primarily determines the font capacity. The letters e, a, s, and c constitute more than 30% of the English symbols, as shown by the frequency analysis. Due to the larger squares of the iris and the oval, o, p, d, b, and qa, you will not look too rigid and quite compact fonts (such as PT Sans) Can be created.  Normal iris does not create any mood. Half-closed characters are very useful for fast reading like road signs.
Working with short fonts, an open font shows a person's personal characteristics. This font is preferred by extroverts who are open to the world. This openness brings comfort and sincere communication. Thus, these fonts are usually associated with practical, elegant, and advanced (smart home or modern notebooks) as well as ideas about freedom and democracy for democratic political campaigns.
For closed fonts, their properties are aligned with the aperture. Self-dependent introverted tendencies stimulate confidence, reliability and safety. For this reason they often apply for advertising in conservative campaigns.
Various font characteristics affect people visually, subconsciously, and culturally. These groups of factors can help with design work, but they can cause failures. Therefore, it should be an appropriate choice with respect to the message that should be conveyed according to the strategic value of the company or the target audience.
In this case, it's wise to focus on the various properties of the font. I miss my goal due to constant correction. This idea allows designers to get familiar with people, get them to understand, and get interesting designs.
This presents a list of properties that look like a menu of Dutch pubs.
- Understanding weight effects: (thin) to rude (black)
- The width affects boundaries and tightness from the bright headline (additional condensation) to the presence of the horizon (further expanded).
- Contrasting message: Grand Opera actress (super contrast) from voice synthesizer (Monoweight).
- The x height is related to the desire to give the viewer a deep impression. A "big spot" sign (large x height) from a love letter (small x height) to neutral.
- Corner rounding affects romantic levels. Like a baby (rounded) who sleeps with a loud teenager (vividly).
- Serifs and slabs bring cultural context. Serifs o Pragmatic Industries (19659059)
- Italic and italics are notes that are carefully annotated or are intended to send messages in italics.
- Geometry reflects human values. Humanist fonts, excitement of future machines (geometric and modular fonts).
- Statistics and mechanics show the personality and richness of the inner world. Unconscious Helvetica (static pattern) to Old Style Serifs, dynamic pattern of ambiguous representation of time and culture).
- aperters affect social performance and openness. Conservative Protector (Closed Font) from Free Will Outward (Open Font)
In addition to all of the internal characteristics mentioned above, there are also external fonts in the font. Letters, words, lines, and paragraphs interact and interact with space. In the next article we will talk about the impact of terrain on viewers.
These attributes mentioned are internal, but there are some external elements. Characters, symbols, words, lines, paragraphs – all participate in the development of space called typefaces. The next article shows how viewers are affected by terrain.